Some unique features of mobile marketing: Bluetooth and SMS marketing
Another good feature of this method is that the SMSs can be stored in the SMSC and therefore the mobile of the customer is switched off the message can wait in that system and after the turning on the mobile he can have received the message. It can not be like this in the verbal communication. The store and forwarding technique of SMS sending is most unique feature of this new marketing strategy.Another important tool for mobile marketing is the Bluetooth marketing. This is also a very important and popular way of mobile marketing in the modern day marketing strategy. If you are a mobile user, you may have noticed that when you are in some shopping point and you are asked to turn on the Bluetooth device in your mobile and when you do that you find that the local transmitter sends a message to your mobile asking you if you would like to exchange data with ABC Company. Now you have the option to accept or deny. If you accept that you are farther requested to download some information that the company is willing to send you. There too you have the option of accepting or declining. And if accept that think the information would start downloading. This is what we call Bluetooth marketing. With the help of this very technology it becomes very easy for the company to provide promotional offers and other information direct to the customeṛ€™s mobile.